Matej Ferlič



Logotype, 2021

Pick Unique is a brand that makes artwork and interior design. The owner is focused on selling hand drawn, realistic drawings and paintings, but on the other side, she is also a passionate interior designer. As it is hard to combine these two into a logo that speaks well, we chose instead to make a logotype.

The chosen typefaces create a mixture of passionate, stable serifs (artwork) and racional sans serifs (interior design). With this duality,the wanted effect is achieved. To connect the logotype with realistic artworks of Pick Unique even more, a 3D version was made.