Every successful project begins with a solid “battle plan”. Strategy allows us to differentiate from your competitors, define a unique selling proposition that adds brand value, develop a distinct brand personality, locate challenges to solve ... and also makes sure that we are on the same page throughout the whole creation process.
01
Call or coffee
A simple call or a cup of good coffee allows us to quickly get to know each other with no risk to any side. We can talk about our interests, worries, goals and challenges. Or about coffee if you like.
02
Workshop
Throughout the workshop, we will make space for debate and gather valuable insights about your brand. We will talk about your goals to reach and challenges to solve. With gathered information, we will create a strategy to reach your target audience, differ from your competitors, define a USP that adds brand value, develop a unique brand voice, etc.
03
Brief
I will assemble a brief using information that we got at our workshop. When you check and confirm, I start working.
04
Design magic
Here is the part where magic happens. Everything from research, mood-boards, concepts, drawings, thinking a bunch, planning, drinking a lot of coffee, to choosing the right font for you, happens here. I will create 2–3 concepts that we can discuss at the presentation.
05
Presentation
You sit down, I make you a show that you have never seen before. Or maybe not ... IDK. The point is, we will go through the concepts I show you. One winning concept gets refined a bit more if needed, before releasing it into the wilderness.
06
Brand guidelines
After we refine the chosen concept, we set brand guidelines, to make sure brand stays consistent in its communication and stays true to its core, values and mission. This allows the brand to gradually secure its place on the market and create a strong brand tribe/community. The guidelines function as a strong backbone of the brand.
07
Deliverables
When we have set the brand primitives — logo, typography and colour — we can begin to design the deliverables you need. Everything from print materials, stationery, silly stuff like promo rubber, banners or UI designs for your website, I got you covered.