Distributing health, inspiring hope

The team behind Altamedics felt their brand has grown in many ways. First of them were new distribution markets. The second was that they were able to import products that no one else can in Europe. That is a big win for a distributer, and also for our healthcare. The third was that they became independent from German part of the company. Altamedics was getting bigger, getting more recognition, value and trust. With new challenges, responsibilities and visions on the horizon, they wanted to express that fresh energy and more of their positive, problem-solving attitude.

Me and my mentor Matt Penko, decided to focus on the logo. We wanted to make it dynamic, meaning it could extend into icons, illustrations and other graphic elements, but could also work on its own. Dynamic logo also opens possibilities of animation, which would help to express that energy and freshness on the new Altamedics website and other digital mediums of communication.

The solution was a logo inspired by a DNA molecule combined with the initials of Altamedics (AM). The simple line element can transform into graphic elements like icons and movable logo, and can also add energy and power through animation. While the dynamic line opens so many possibilities to create, it also glues the whole identity together, making it seem coherent and natural. Apart from the dynamic line, another big part of the identity is brand narrative. This is where the attitude of Altamedics can be expressed through encouraging and powerful copywriting.